Building an email list starts with giving people a clear way to find your free resource and subscribe. You can use different parts of your marketing to bring people to your sign-up page and make joining your list simple.

1. Share your free resource

Share your free resource in places where your audience already finds your business, such as an Instagram Story or a Pinterest pin.

Make it clear what the resource is, what they’ll receive, and where they can sign up. The goal is to make your free resource easy to find when someone is already interested in your business.

2. Add an opt-in form to your website

Your website gives visitors another way to discover your free resource and join your email list.

Add an opt-in form to a relevant page and explain what people will receive when they subscribe. Keep the sign-up process simple and make sure the form is easy to find.

Your website can continue collecting subscribers even when you’re not sharing new content.

3. Use content to promote your free resource

Your content can help people discover your business before they’re ready to subscribe.

Create Instagram posts, blog articles, or Pinterest pins that answer questions related to the problem your free resource helps with.

TIP: If your free resource helps someone plan their content, you could create content about common content planning challenges and share useful information related to them. You can then mention your free resource as a next step for people who want more help with that problem.

Creating content around the same problem as your free resource helps connect the content people discover with the resource you’re offering.

Ready to start building your email list?

Get started with this practical guide that gives you the steps and resources to build your email list with ease.

Building an email list starts with giving people a clear way to find your free resource and subscribe. You can use different parts of your marketing to bring people to your sign-up page and make joining your list simple.

1. Share your free resource

Share your free resource in places where your audience already finds your business, such as an Instagram Story or a Pinterest pin.

Make it clear what the resource is, what they’ll receive, and where they can sign up. The goal is to make your free resource easy to find when someone is already interested in your business.

2. Add an opt-in form to your website

Your website gives visitors another way to discover your free resource and join your email list.

Add an opt-in form to a relevant page and explain what people will receive when they subscribe. Keep the sign-up process simple and make sure the form is easy to find.

Your website can continue collecting subscribers even when you’re not sharing new content.

3. Use content to promote your free resource

Your content can help people discover your business before they’re ready to subscribe.

Create Instagram posts, blog articles, or Pinterest pins that answer questions related to the problem your free resource helps with.

TIP: If your free resource helps someone plan their content, you could create content about common content planning challenges and share useful information related to them. You can then mention your free resource as a next step for people who want more help with that problem.

Creating content around the same problem as your free resource helps connect the content people discover with the resource you’re offering.

Ready to start building your email list?

Get started with this practical guide that gives you the steps and resources to build your email list with ease.